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~person:"Lenoir, Anne-Sophie I."
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Polysemy in Advertising
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Lenoir, Anne-Sophie I.
Ritson, Mark
124
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87
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
3
Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina
;
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
Saved in:
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