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What is this accent? : effects of accent and language in international advertising contexts

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222

Persistent link: https://www.econbiz.de/10013328261

More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity

Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209484

An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209595

Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Shao, Muxin - In: Journal of Product & Brand Management 30 (2020) 8, pp. 1077-1093

Purpose: This study aims to investigate how consumers respond to global brands adapting to local elements. Specifically, this study identified three factors (i.e., cultural compatibility, cultural elements authenticity and cultural pride) affecting the purchase intentions (PIs) toward global...

Persistent link: https://www.econbiz.de/10012413408

What is this accent? Effects of accent and language in international advertising contexts

Laroche, Michel; Li, Rong; Richard, Marie‐Odile; Xu, Lu - In: International Journal of Consumer Studies 46 (2021) 4, pp. 1209-1222

Persistent link: https://www.econbiz.de/10012635165