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When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10012172259

Emotional response in a disjunction condition

Wang, Zuo-jun; Li, Shu; Jiang, Cheng-ming - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 71-78

Persistent link: https://www.econbiz.de/10009488975

From quality to quantity : the role of common features in consumer preference

Su, Yin; Rao, Li-lin; Li, Xingshan; Wang, Yong; Li, Shu - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1043-1058

Persistent link: https://www.econbiz.de/10009687464

Do shared features of offered alternatives have an effect in consumer choice?

Li, Shu; Zheng, Rui; Li, Li-Bo - In: Journal of economic psychology : research in economic … 28 (2007) 6, pp. 658-677

Persistent link: https://www.econbiz.de/10003602304

Strategic Negative Emotion in Negotiation

Li, Shu; Roloff, Michael - 2005

This experiment focused on the effects of strategic negative emotion in negotiation. Dyads engaged in more argumentation, threats, and rejections when one member adopted a negative rather than positive emotional strategy. In terms of outcomes, strategic negative negotiators achieved higher...

Persistent link: https://www.econbiz.de/10014028778

Computation of subjective value does not always elicit alternative-based information searching in intertemporal choice

Zhang, Yang-Yang; Zhou, Lei; Li, Shu; Liang, Zhu-Yuan - In: Journal of behavioral decision making 35 (2022) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10013464442