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~person:"Little, John D. C."
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Little, John D. C.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
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3
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3
Clarke, Darral G.
3
Cohen, Dorothy
3
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3
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3
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3
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3
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3
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3
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3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
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3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
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3
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3
Aaker, David A.
2
Alewell, Karl
2
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2
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2
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2
Bhattacharyya, M. N.
2
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2
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2
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Operations research
2
Sloan management review
1
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ECONIS (ZBW)
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Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Saved in:
2
A media planning calculus
Little, John D. C.
;
Lodish, Leonard M.
- In:
Operations research
17
(
1969
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
Saved in:
3
The ADVISOR project : a study of industrial marketing budgets
Lilien, Gary L.
;
Little, John D. C.
- In:
Sloan management review
17
(
1976
)
3
,
pp. 17-31
Persistent link: https://www.econbiz.de/10002235922
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