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How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu; Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of air transport management 75 (2019), pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi; Zhang, Shu-Ning; Liu, Chih-Hsing; Li, … - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
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Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
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Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing; Lin, Wen-Pei; Lu, Yu-Hung; Huang, Yi-Jhan - In: Journal of hospitality marketing & management 32 (2023) 3, pp. 285-316
Persistent link: https://www.econbiz.de/10014281014