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How to create tourists' enjoyment? : critical factors and strategic configurations for cultural and creative tourists' enjoyment
Ruan, Wen-Qi; Yang, Ting-Ting; Zhang, Shu-Ning; Liu, … - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 554-567
Persistent link: https://www.econbiz.de/10012623375
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Would you enjoy virtual travel? : the characteristics and causes of virtual tourists’ sentiment under the influence of the COVID-19 pandemic
Zhang, Shu-Ning; Li, Yong-Quan; Ruan, Wen-Qi; Liu, … - In: Tourism management : research, policies, practice 88 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013194446
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Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
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How does authenticity enhance flow experience through perceived value and involvement : the moderating roles of innovation and cultural identity
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 710-728
Persistent link: https://www.econbiz.de/10012179460
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A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
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Does live performance play a critical role in building destination brand equity : a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
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Creating competitive advantage through entrepreneurial factors, collaboration and learning
Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; … - In: Management decision 61 (2023) 7, pp. 1888-1911
Persistent link: https://www.econbiz.de/10014310142
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Impact of cultural contact on satisfaction and attachment : mediating roles of creative experiences and cultural memories
Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 221-245
Persistent link: https://www.econbiz.de/10012256130
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How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu; Li, Yong-Quan; Liu, Chih-Hsing - In: Journal of air transport management 75 (2019), pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
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The role of network position, tie strength and knowledge diversity in tourism and hospitality scholars' creativity
Li, Yong-Quan; Liu, Chih-Hsing - In: Tourism management perspectives : TMP 27 (2018), pp. 136-151
Persistent link: https://www.econbiz.de/10011886635