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Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.; Khanfar, Nile M.; Doucette, William R. - In: Health marketing quarterly 26 (2009/10) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
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Physicians' adoption of pharmaceutical e-detailing : application of Rogers' innovation-diffusion model
Alkhateeb, Fadi M.; Khanfar, Nile M.; Loudon, David - In: Services marketing quarterly 31 (2010) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10003953060
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Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model
Alkhateeb, Fadi M.; Khanfar, Nile M.; Loudon, David - In: Services marketing quarterly 31 (2009) 1, pp. 116-133
Persistent link: https://www.econbiz.de/10009266492