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How escapism leads to behavioral intention in a virtual reality store with background music?

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The role of personal values and personality traits on intention to recommend a destination

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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54

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Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

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Brand placement across media : the interaction of placement modality and frequency in film versus text

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The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies

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Exploring how mindfulness may enhance perceived value of travel experience

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Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation

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