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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
120
Konsumentenverhalten
120
Brand management
45
Markenführung
45
Brand image
36
Markenimage
36
Advertising effects
28
Werbewirkung
28
Beziehungsmarketing
25
Relationship marketing
25
Brand
21
Markenartikel
20
Advertising
18
Social Web
18
Social web
18
Werbung
18
Emotion
16
Internet marketing
16
Online-Marketing
16
Viral marketing
16
Virales Marketing
16
Customer satisfaction
14
Kundenzufriedenheit
14
Product Placement
11
Product placement
11
Belgien
9
Belgium
9
Marketing management
8
Marketingmanagement
8
Retail trade
8
Customer engagement
7
Fashion
7
Mode
7
Cognition
6
Customer integration
6
Dienstleistungsqualität
6
Kognition
6
Kundenintegration
6
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Grewal, Dhruv
26
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
Das, Gopal
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Teller, Christoph
13
Khare, Arpita
12
Nordfält, Jens
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Rudolph, Thomas
11
Chintagunta, Pradeep K.
10
Richards, Timothy J.
10
Wagner, Gerhard
10
Brengman, Malaika
9
Dennis, Charles
9
Frasquet Deltoro, Marta
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Chebat, Jean-Charles
8
Cliquet, Gérard
8
Geyskens, Inge
8
Gielens, Katrijn
8
Gröppel-Klein, Andrea
8
Ieva, Marco
8
Lévy Mangin, Jean-Pierre
8
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of retailing
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ECONIS (ZBW)
8
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1
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
2
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
3
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
4
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
5
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
6
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
7
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
8
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
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