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How escapism leads to behavioral intention in a virtual reality store with background music?

Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300

Persistent link: https://www.econbiz.de/10012643762

The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies

Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811

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Exploring how mindfulness may enhance perceived value of travel experience

Loureiro, Sandra Maria Correia; Stylos, Nikolaos; … - In: The service industries journal 40 (2020) 11/12, pp. 800-824

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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)

Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98

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Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

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Brand placement across media : the interaction of placement modality and frequency in film versus text

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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer

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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness

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The determinants of the adoption intention of eco-friendly functional food in different market segments

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