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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
67
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67
Brand management
32
Markenführung
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Brand image
26
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26
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Loureiro, Sandra Maria Correia
Asongu, Simplice
243
Meffert, Heribert
236
Kotler, Philip
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Bruhn, Manfred
199
Pepels, Werner
133
Bauer, Hans H.
131
Wiedmann, Klaus-Peter
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Huber, Frank
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Belk, Russell W.
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Han, Heesup
117
Sheth, Jagdish N.
113
Lusk, Jayson L.
100
Herrmann, Andreas
99
Grunert, Klaus G.
98
Homburg, Christian
98
Mattila, Anna S.
97
Irwin, Scott H.
94
Kaiser, Harry M.
94
Robinson, James A.
92
Gierl, Heribert
89
Grewal, Dhruv
89
Acemoglu, Daron
88
Phau, Ian
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Ranis, Gustav
83
Fritz, Wolfgang
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Belz, Christian
81
Spiller, Achim
79
Bagozzi, Richard P.
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Franses, Philip Hans
77
Foxall, Gordon R.
76
Stiglitz, Joseph E.
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Usman, Osly
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Dwivedi, Yogesh Kumar
74
Odhiambo, Nicholas M.
73
Kanbur, Ravi
71
Verhoef, Peter C.
71
Khare, Arpita
69
Galor, Oded
68
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of promotion management : JPM
3
International journal of consumer studies
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International journal of retail & distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Baltic journal of management
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Challenges and trends in modern banking
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E-business : state of the art of ICT based challenges and solutions
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EuroMed journal of business
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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International journal of arts management
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of communication management
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : THR
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ECONIS (ZBW)
68
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1
Understanding the use of virtual reality in
marketing
: a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
2
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
3
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
During the past couple of decades, brand equity has emerged as one of the key concepts in
marketing
. Literature …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury fashion items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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