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Luxury values and experience as drivers for consumers to recommend and pay more

Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400

Persistent link: https://www.econbiz.de/10010348746

Negative film plot and tourists' image and intentions : the case of City of God

Loureiro, Sandra Maria Correia; Araujo, Arthur Barbosa de - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 352-365

Persistent link: https://www.econbiz.de/10011312524

Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context

Loureiro, Sandra Maria Correia; Gomes, Daniela Gonçalves - In: Journal of promotion management : JPM 22 (2016) 5, pp. 705-718

Persistent link: https://www.econbiz.de/10011631937

Consumption, anti-consumption, and consumption communities : the football clubs and its fans

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014

Persistent link: https://www.econbiz.de/10010354595

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305

The effect of benign and malicious envies on desire to buy luxury fashion items

Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012132290

The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers

Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962

Persistent link: https://www.econbiz.de/10011757748

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Brand coolness

Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56

Persistent link: https://www.econbiz.de/10012176123

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591