Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotion-induced engagement in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Emotion
16
Markenführung
16
Social Web
16
Social web
16
Internet marketing
14
Online-Marketing
14
Brand image
10
Markenimage
10
Beziehungsmarketing
9
Relationship marketing
9
Viral marketing
9
Virales Marketing
9
Advertising effects
5
Werbewirkung
5
Brand
4
Customer satisfaction
4
Einzelhandel
4
Fashion
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Mode
4
Online retailing
4
Online-Handel
4
Retail trade
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
emotions
3
involvement
3
social media
3
Attachment
2
Brand loyalty
2
Customer engagement
2
Customer integration
2
E-commerce
2
more ...
less ...
Online availability
All
Undetermined
24
Free
2
Type of publication
All
Article
31
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
All
English
32
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
69
Ashkanasy, Neal M.
61
Gierl, Heribert
56
Kreutzer, Ralf T.
47
Septianto, Felix
47
Bauer, Hans H.
44
Esch, Franz-Rudolf
42
Winden, Frans A. A. M. van
41
Dens, Nathalie
39
Eisend, Martin
36
Bagozzi, Richard P.
35
Huber, Frank
34
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Dwivedi, Yogesh Kumar
31
Diehl, Sandra
30
Skiera, Bernd
29
Taylor, Charles Raymond
29
Hopfensitz, Astrid
28
Reijmersdal, Eva A. van
28
Benhabib, Jess
27
Han, Heesup
27
Mattila, Anna S.
27
Yoon, Sukki
27
Hudders, Liselot
26
Law, Chun Hung Roberts
26
Okazaki, Shintaro
26
Pauwels, Koen
26
Terlutter, Ralf
26
Bosman, Ronald
25
Chaffey, Dave
25
Fritz, Wolfgang
25
Härtel, Charmine E. J.
25
Ghose, Anindya
24
Huy, Quy
24
Phau, Ian
24
Stafford, Marla Royne
24
Stephen, Andrew T.
24
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
7
Journal of promotion management : JPM
4
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Baltic journal of management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of arts management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
5
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
6
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
7
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
8
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
9
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
10
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
