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~person:"Loureiro, Sandra Maria Correia"
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
69
Ashkanasy, Neal M.
61
Gierl, Heribert
56
Kreutzer, Ralf T.
47
Septianto, Felix
47
Bauer, Hans H.
44
Esch, Franz-Rudolf
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Winden, Frans A. A. M. van
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Dens, Nathalie
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Eisend, Martin
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Bagozzi, Richard P.
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Huber, Frank
34
Wilbur, Kenneth C.
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Tucker, Catherine
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Goldfarb, Avi
32
Dwivedi, Yogesh Kumar
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Diehl, Sandra
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Skiera, Bernd
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Taylor, Charles Raymond
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Hopfensitz, Astrid
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Reijmersdal, Eva A. van
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Benhabib, Jess
27
Han, Heesup
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Mattila, Anna S.
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Yoon, Sukki
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Hudders, Liselot
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Law, Chun Hung Roberts
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Okazaki, Shintaro
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Pauwels, Koen
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Terlutter, Ralf
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Bosman, Ronald
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Chaffey, Dave
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Fritz, Wolfgang
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Härtel, Charmine E. J.
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Huy, Quy
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Journal of promotion management : innovations in planning and applied research
7
Journal of promotion management : JPM
4
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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E-business : state of the art of ICT based challenges and solutions
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International journal of arts management
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ECONIS (ZBW)
32
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1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
5
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
6
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
7
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
8
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
9
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
10
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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