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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171

Persistent link: https://www.econbiz.de/10012176591

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth

Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469

Persistent link: https://www.econbiz.de/10010489058

Brand coolness

Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56

Persistent link: https://www.econbiz.de/10012176123

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012018684

Analysing consumer-brand engagement through appreciative listening on social network platforms

Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313

Persistent link: https://www.econbiz.de/10012179025

Exploring the determinants of instagram as a social network for online consumer-brand relationship

Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366

Persistent link: https://www.econbiz.de/10012179030

A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour

Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484

Persistent link: https://www.econbiz.de/10011706964

The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context

Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43

Persistent link: https://www.econbiz.de/10010225936

The role of personal values and personality traits on intention to recommend a destination

Japutra, Arnold; Loureiro, Sandra Maria Correia; Wang, … - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 4, pp. 349-361

Persistent link: https://www.econbiz.de/10012745322