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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
67
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67
Brand management
33
Markenführung
33
Brand image
27
Markenimage
27
Beziehungsmarketing
24
Relationship marketing
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Loureiro, Sandra Maria Correia
Sutter, Matthias
122
Han, Heesup
121
Belk, Russell W.
114
Mattila, Anna S.
109
Bauer, Hans H.
106
Fehr, Ernst
103
Grunert, Klaus G.
103
Phau, Ian
102
Kollmann, Tobias
101
Huber, Frank
93
Wiedmann, Klaus-Peter
91
Lusk, Jayson L.
90
Herrmann, Andreas
87
Foxall, Gordon R.
84
Gierl, Heribert
82
Sheth, Jagdish N.
82
Humphreys, Brad R.
81
Khare, Arpita
81
Güth, Werner
79
Agarwal, Sumit
78
Dwivedi, Yogesh Kumar
78
Usman, Osly
78
Falk, Armin
76
Mullainathan, Sendhil
74
Ockenfels, Axel
74
Sunstein, Cass R.
74
Wansink, Brian
73
Grewal, Dhruv
72
List, John A.
72
Nayga, Rodolfo M.
72
Cherchye, Laurens
70
Heinemann, Gerrit
70
Rock, Bram de
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
66
Stavins, Joanna
66
Walsh, Gianfranco
66
Wirtz, Bernd W.
65
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Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
8
International journal of hospitality management
4
Journal of business research : JBR
3
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
68
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1
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
2
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
5
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
6
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
7
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
8
The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia
;
Almeida, Marta
;
Rita, Paulo
- In:
International journal of hospitality management
35
(
2013
),
pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
Saved in:
9
Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia
;
Araújo, Cristiano …
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
Saved in:
10
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
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