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~person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
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Loureiro, Sandra Maria Correia
Bruhn, Manfred
145
Homburg, Christian
142
Huber, Frank
133
Bauer, Hans H.
129
Han, Heesup
129
Belk, Russell W.
117
Herrmann, Andreas
117
Wiedmann, Klaus-Peter
114
Mattila, Anna S.
107
Grunert, Klaus G.
100
Sheth, Jagdish N.
100
Kumar, V.
98
Dwivedi, Yogesh Kumar
93
Verhoef, Peter C.
91
Phau, Ian
90
Grewal, Dhruv
87
Walsh, Gianfranco
87
Gierl, Heribert
85
Lusk, Jayson L.
85
Usman, Osly
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Skiera, Bernd
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Khare, Arpita
75
Kreutzer, Ralf T.
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Foxall, Gordon R.
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Thaichon, Park
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Bagozzi, Richard P.
69
Paul, Justin
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Septianto, Felix
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Agarwal, Sumit
67
Hollebeek, Linda D.
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Pelsmacker, Patrick de
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Nayga, Rodolfo M.
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Wansink, Brian
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Chintagunta, Pradeep K.
65
Ko, Eunju
65
Stavins, Joanna
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Jang, Soocheong
64
Vrontis, Demetris
63
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Journal of promotion management : innovations in planning and applied research
12
Journal of retailing and consumer services
8
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Psychology & marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
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Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International Journal of Business Performance Management
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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Premier reference source
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ECONIS (ZBW)
80
RePEc
1
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1
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
4
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
10
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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