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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth

Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469

Persistent link: https://www.econbiz.de/10010489058

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Customers' online interaction experiences with fashion brands : e-information and e-buying

Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017

Persistent link: https://www.econbiz.de/10011858948

A Conceptual Approach for Cannibalism Between Goods

Laruccia, Mauro Maia - 2019

The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by another product of the same company. This fact is named cannibalism. Following by a review of the literature on cannibalism between...

Persistent link: https://www.econbiz.de/10012860687

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10009659820

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

Persistent link: https://www.econbiz.de/10009621071

Consumption, anti-consumption, and consumption communities : the football clubs and its fans

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014

Persistent link: https://www.econbiz.de/10010354595

The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context

Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43

Persistent link: https://www.econbiz.de/10010225936