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Mapping the sustainability branding field : emerging trends and future directions

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: The journal of product & brand management 33 (2024) 2, pp. 234-257

Persistent link: https://www.econbiz.de/10014486331

Intentions towards the sustainability of young adults : a cross-cultural comparison

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266

Persistent link: https://www.econbiz.de/10010393480

The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours

Loureiro, Sandra Maria Correia; Koo, Dong-Mo; … - In: World review of entrepreneurship, management and … 14 (2018) 1/2, pp. 62-79

Persistent link: https://www.econbiz.de/10011884076

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

Committing millennials toward recycling and environmental preservation

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 22 (2016) 2, pp. 224-237

Persistent link: https://www.econbiz.de/10011522095

Intentions towards the sustainability of young adults: a cross-cultural comparison

Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 247-266

theory of planned behaviour to analyse sustainability attitudes, behaviours and intentions among students in higher education … sustainability. In universities located in societies that score high in power distance, professors and senior managers must be very … clear when defining and practicing sustainability issues in courses, classes and on campus. …

Persistent link: https://www.econbiz.de/10010816955

Consumption, anti-consumption, and consumption communities : the football clubs and its fans

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: Handbook of research on consumerism in business and …, (pp. 510-536). 2014

Persistent link: https://www.econbiz.de/10010354595

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305

The effect of benign and malicious envies on desire to buy luxury fashion items

Loureiro, Sandra Maria Correia; Plaza, Maria Alejandra … - In: Journal of retailing and consumer services 52 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012132290

The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers

Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962

Persistent link: https://www.econbiz.de/10011757748