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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10000674678
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The planning of advertising measurement
Lucas, Darrell Blaine; Britt, Steuart Henderson - In: Marketing management and administrative action, (pp. 668-673). 1968
Persistent link: https://www.econbiz.de/10002394804
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Messung der Werbewirkung
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1966 - Lizenzausg.
Persistent link: https://www.econbiz.de/10004659835
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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10004661524
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Advertising Psychology and research : an introductory book
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1950 - 2. impr.
Persistent link: https://www.econbiz.de/10004637535