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Lucas, Darrell Blaine
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Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10000674678
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The planning of advertising measurement
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
- In:
Marketing management and administrative action
,
(pp. 668-673)
.
1968
Persistent link: https://www.econbiz.de/10002394804
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3
Messung der Werbewirkung
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1966
-
Lizenzausg.
Persistent link: https://www.econbiz.de/10004659835
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4
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10004661524
Saved in:
5
Advertising Psychology and research : an introductory book
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1950
-
2. impr.
Persistent link: https://www.econbiz.de/10004637535
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