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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal - In: Global business & economics review 10 (2008) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
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Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal; Rajagopal, Amritanshu - 2007
Persistent link: https://www.econbiz.de/10003669055
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167