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Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix; Lee, Michael SW.; Putra, Pragea Geldoffy - In: Journal of retailing and consumer services 58 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
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Slogans With Negations’ Effect on Sustainable Luxury Brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022
negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2 … 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication …
Persistent link: https://www.econbiz.de/10013293210
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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Consumer acceptance of new food technologies : causes and roots of controversies
Lusk, Jayson L.; Roosen, Jutta; Bieberstein, Andrea - In: Annual review of resource economics 6 (2014), pp. 381-405
Persistent link: https://www.econbiz.de/10010492153
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Distinguishing beliefs from preferences in food choice
Lusk, Jayson L.; Schroeder, Ted C.; Tonsor, Glynn T. - In: European review of agricultural economics : ERAE 41 (2014) 4, pp. 627-655
Persistent link: https://www.econbiz.de/10010439597
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Effect of government quality grade labels on consumer demand for pork chops in the short and long run
Lusk, Jayson L.; Tonsor, Glynn T.; Schroeder, Ted C.; … - In: Food policy : economics planning and politics of food … 77 (2018), pp. 91-102
Persistent link: https://www.econbiz.de/10012038981