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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model

Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274

Persistent link: https://www.econbiz.de/10009766839

From Super Mario to Skyrim : a framework for the evolution of video game consumption

Kuo, Andrew; Hiler, Jacob L.; Lutz, Richard J. - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 101-120

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Attitude, identity, and influence

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Consumer behavior : conceptual foundations

Sheth, Jagdish N. - 2010

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Perspectives on Methodology in Consumer Research

Brinberg, David (ed.); Lutz, Richard J. (ed.) - 1986

I Philosophical Orientations -- 1 Art Versus Science as Ways of Generating Knowledge About Materialism -- 2 Implications from the “Old” and the “New” Physics for Studying Buyer Behavior -- II Analytic Strategies -- 3 An Idiothetic Analysis of Behavioral Decision Making -- 4 Building...

Persistent link: https://www.econbiz.de/10013522146