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~person:"MacInnis, Deborah J."
~person:"Šerić, Maja"
~subject:"Markenimage"
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Virtuelle Stimuli für Kundente...
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Markenimage
Brand management
23
Markenführung
23
Beziehungsmarketing
22
Relationship marketing
22
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Brand
11
Markenartikel
11
Marketing management
6
Marketingmanagement
6
Markenpolitik
5
Brand loyalty
4
Customer satisfaction
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Verbraucherverhalten
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Brand equity
3
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3
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2
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2
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2
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2
Internet marketing
2
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Markenwert
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Marketing
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Marketingstrategie
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Name-brand voice assistant
2
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English
15
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MacInnis, Deborah J.
Šerić, Maja
Huber, Frank
23
Burmann, Christoph
21
Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
12
Han, Heesup
12
Bauer, Hans H.
11
Japutra, Arnold
11
Schade, Michael
11
Kumar, Vikas
10
Fetscherin, Marc
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Baumgarth, Carsten
8
Gutjahr, Gert
8
Guzman, Francisco
8
Khan, Imran
8
Sarkar, Abhigyan
8
Vollhardt, Kai
8
Ekinci, Yuksel
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Piehler, Rico
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Zarantonello, Lia
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Halaszovich, Tilo F.
6
Hegner, Sabrina
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
Langner, Tobias
6
Meyer, Frederik
6
Prentice, Catherine
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Society for Consumer Psychology.
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The journal of brand management : an international journal
3
Handbook of brand relationships
2
Journal of hospitality marketing & management
2
Foundations and trends in marketing : FTMKT
1
International journal of hospitality management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
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Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
15
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1
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
2
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
5
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
7
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
10
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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