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Customer-Focused Supply Chain Strategy : Developing Business Value-Added Framework

Madhani, Pankaj M. - 2018

approach to respond to these challenges as it strives to match supply and demand, thereby driving down costs simultaneously …

Persistent link: https://www.econbiz.de/10012930083

Customer-focused supply chain strategy : developing business value-added framework

Madhani, Pankaj M. - In: The IUP journal of supply chain management : IJSCM 14 (2017) 4, pp. 7-22

Persistent link: https://www.econbiz.de/10011850101

Logistics and marketing integration : enhancing competitive advantages

Madhani, Pankaj M. - In: The IUP journal of management research : IJMR 16 (2017) 3, pp. 7-29

Persistent link: https://www.econbiz.de/10011750181

Strategic Supply Chain Management (SSCM) : A Strategic Approach For Enhancing Business Performance

Madhani, Pankaj M. - 2020

The main theme of Strategic Supply Chain Management (SSCM) is not limited to the use of a supply chain as a process to deliver goods and materials to right place, as its scope is extended to elevate strategic position of a firm by strengthening its overall business performance. In this way,...

Persistent link: https://www.econbiz.de/10014093289

Strategic supply chain management for enhancing competitive advantages : developing business value added framework

Madhani, Pankaj M. - In: International journal of value chain management : IJVCM 10 (2019) 4, pp. 316-338

Persistent link: https://www.econbiz.de/10012155313

Value creation through integration of supply chain management and marketing strategy

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 9 (2012) 1, pp. 7-26

Persistent link: https://www.econbiz.de/10009569483

Marketing and supply chain management integration : a resource-based view of competitive advantages

Madhani, Pankaj M. - In: International journal of value chain management : IJVCM 6 (2012) 3, pp. 216-239

Persistent link: https://www.econbiz.de/10009697086

Marketing and supply chain management integration : strategic implications for enhancing customer value proposition

Madhani, Pankaj M. - In: International journal of electronic customer … 5 (2011) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10009297345

Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 12 (2015) 3, pp. 7-26

Persistent link: https://www.econbiz.de/10011412145

SCM and Marketing Integration : A Value Enhancing Strategy

Madhani, Pankaj M. - 2012

Purpose: This paper aims to investigate between the renewed emphasis and interests in integration of supply chain management (SCM) and marketing and relatively very few recorded cases of successful implementations.Design/methodology/approach: The prior literature on SCM and marketing integration...

Persistent link: https://www.econbiz.de/10013115430