Sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential of the organization. This research demonstrates the benefits of a close integration between sales and marketing and emphasizes its impact on the organization performance. Sales and...

In this era of globalization and intense competition, great efforts have been made to cut costs and adjust flows in supply chain to increase profits. Now, firms are starting to look ahead in the chain. It is sound knowledge of customer needs that will control production and supply of goods. This...

Customers are crucial to any business, as without customers, there will be no sales; and without sales, there will be no revenue and profits. Hence, there is a lot of attention on ‘customer-centricity'. With competition now at the supply chain level, competitive advantage comes from the...