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New product forecasting models : Directions for research and implementation
Mahajan, Vijay; Wind, Yoram - In: International Journal of Forecasting 4 (1988) 3, pp. 341-358
Persistent link: https://www.econbiz.de/10005429394
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Business synergy and profitability
Mahajan, Vijay; Wind, Yoram - 1985 - Rev
Persistent link: https://www.econbiz.de/10000691321
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Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 3-25). 1986
Persistent link: https://www.econbiz.de/10001308546
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Business synergy does not always pay off
Mahajan, Vijay - In: Long range planning : LRP ; international journal of … 21 (1988) 1, pp. 59-65
Persistent link: https://www.econbiz.de/10001050645
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Assessing the impact of patent infringement on new product sales
Mahajan, Vijay - In: Technological forecasting & social change : an … 28 (1985) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10001016872
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Product and new product management
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337121
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Market share : concepts, findings, and directions for future research
Wind, Yoram; Mahajan, Vijay - In: Review of marketing : 1981, (pp. 31-42). 1981
Persistent link: https://www.econbiz.de/10003012348
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Portfolios für Produkte und Geschäftsbereiche
Wind, Yoram; Mahajan, Vijay - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1984) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10003623124
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Corporate growth through synergy : concept, measurement & applications
Wind, Yoram; Mahajan, Vijay - 1985
Persistent link: https://www.econbiz.de/10004142163
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Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram; Mahajan, Vijay - 2002
Persistent link: https://www.econbiz.de/10004740615