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Innovation Diffusion in a Dynamic Potential Adopter Population
Mahajan, Vijay; Peterson, Robert A. - In: Management Science 24 (1978) 15, pp. 1589-1597
Existing single-adoption diffusion models assume a static (constant) ceiling on the number of adopters, that is, a constant population of potential adopters, over the entire time frame of the diffusion process. However, for most innovations this assumption is tenuous. Rather, the ceiling, or the...
Persistent link: https://www.econbiz.de/10009203825
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Erratum to "Innovation Diffusion in a Dynamic Potential Adopter Population"
Mahajan, Vijay; Peterson, Robert A. - In: Management Science 28 (1982) 9, pp. 1087-1087
Erratum to Mahajan, Vijay, Robert A. Peterson. 1978. Innovation diffusion in a dynamic potential adopter population. Management Sci. 24 (15) 1589--1597.
Persistent link: https://www.econbiz.de/10009197473
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Multi-product growth models
Peterson, Robert A.; Mahajan, Vijay - In: Research in marketing : an annual compilation of research (1978), pp. 201-231
Persistent link: https://www.econbiz.de/10002663695
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Practical significance partitioning variance in discriminant analysis
Peterson, Robert A.; Mahajan, Vijay - In: Decision sciences : DS 7 (1976) 4, pp. 649-658
Persistent link: https://www.econbiz.de/10002663723
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First-purchase diffusion models of new-product acceptance
Mahajan, Vijay; Peterson, Robert A. - In: Technological forecasting & social change : an … 15 (1979) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
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Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay; Peterson, Robert A. - In: Management science : journal of the Institute for … 24 (1978), pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
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Models for innovation diffusion
Mahajan, Vijay; Peterson, Robert A. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10004618292
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Models for innovation diffusion
Mahajan, Vijay; Peterson, Robert A. - 1985 - 1. print.
Persistent link: https://www.econbiz.de/10013382804