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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study

Taute, Harry A.; Sierra, Jeremy J.; Carter, Larry L.; … - In: The journal of product & brand management 26 (2017) 3, pp. 239-250

Persistent link: https://www.econbiz.de/10011744448

Animosity, subjective norms, and anticipated emotions during an international crisis

Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-651

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International consumer admiration and the persistence of animosity

Maher, Amro A.; Clark, Paul; Maher, Ahmed - In: The journal of consumer marketing 27 (2010) 5, pp. 414-424

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Modeling the effects of an international crisis on brand equity

Maher, Amro A. - In: Journal of global marketing 27 (2014) 2, pp. 74-84

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The affective and cognitive components of country image : perceptions of American products in Kuweit

Maher, Amro A.; Carter, Larry L. - In: International marketing review 28 (2011) 6, pp. 559-580

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Consumer approach intentions amid COVID-19 : the role of safety compliance and perceived risk

Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 972-992

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The perceived threats from migrants and their effects on government service equality

Maher, Amro A.; Aljafari, Abdullah M.; Maher, Ahmed - In: Journal of global marketing 30 (2017) 2, pp. 55-71

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The effect of the moral failure of a foreign brand on competing brands

Maher, Amro A.; Singhapakdi, Anusorn - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 903-922

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Local consumer well-being in a multicultural marketplace : from conflict to engagement

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International consumer admiration and the persistence of animosity

Maher, Amro A.; Clark, Paul; Maher, Ahmed - In: Journal of Consumer Marketing 27 (2010) 5, pp. 414-424

Purpose – This paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate from the admired country. It also aims to examine the longitudinal effects of animosity....

Persistent link: https://www.econbiz.de/10014848822