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Creating stronger brands through consumer experience and engagement
Calder, Bobby J.; Hollebeek, Linda D.; Malthouse, Edward C. - In: Customer engagement marketing, (pp. 221-242). 2018
Persistent link: https://www.econbiz.de/10011739863
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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Sounds of music : exploring consumers' musical engagement
Hollebeek, Linda D.; Malthouse, Edward C.; Block, Martin P. - In: The journal of consumer marketing 33 (2016) 6, pp. 417-427
Persistent link: https://www.econbiz.de/10011629294
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732
Persistent link: https://www.econbiz.de/10013325753