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From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising

Zhang, Jing; Mao, En - In: Psychology & marketing 33 (2016) 3, pp. 155-164

Persistent link: https://www.econbiz.de/10011448927

Pressing the play button : what drives the intention to play social mobile games?

Erturkoglu, Zeynep; Zhang, Jing; Mao, En - In: International journal of e-business research : an … 11 (2015) 3, pp. 54-71

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What's around me? : applying the theory of consumption values to understanding the use of location-based services (LBS) on Smart Phones

Zhang, Jing; Mao, En - In: International journal of e-business research : an … 8 (2012) 3, pp. 33-49

Persistent link: https://www.econbiz.de/10009580634

Beyond de Tocqueville : the roles of vertical and horizontal individualism and conservatism in the 2004 US presidential election

Zhang, Jing; Nelson, Michelle R.; Mao, En - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 197-214

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Understanding the acceptance of mobile SMS advertising among young chinese consumers

Zhang, Jing; Mao, En - In: Psychology & marketing 25 (2008) 8, pp. 787-805

Persistent link: https://www.econbiz.de/10003757441

Whatâ€™s Around Me?: Applying the Theory of Consumption Values to Understanding the Use of Location-Based Services (LBS) on Smart Phones

Zhang, Jing; Mao, En - In: International Journal of E-Business Research (IJEBR) 8 (2012) 3, pp. 33-49

Businesses are increasingly aware of the power of mobile location-based services (LBS) in their success. For consumers, there are abundant options available. To understand the driving factors of consumersâ€™ behavioral intention to use LBS and speak positively about LBS, a model of...

Persistent link: https://www.econbiz.de/10011140552

Cash, credit, or phone? An empirical study on the adoption of mobile payments in the United States

Zhang, Jing; Mao, En - In: Psychology & Marketing 37 (2019) 1, pp. 87-98

Persistent link: https://www.econbiz.de/10012189581

What’s Around Me?: Applying the Theory of Consumption Values to Understanding the Use of Location-Based Services (LBS) on Smart Phones

Mao, En; Zhang, Jing - In: International journal of e-business research : an … 8 (2012) 3, pp. 33-50

Persistent link: https://www.econbiz.de/10009980473

Understanding the acceptance of mobile SMS advertising among young Chinese consumers

Zhang, Jing; Mao, En - In: Psychology & marketing 25 (2008) 8, pp. 787-805

Persistent link: https://www.econbiz.de/10008079314