From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Year of publication: |
March 2016
|
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Authors: | Zhang, Jing ; Mao, En |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 3, p. 155-164
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Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
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