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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher; Phau, Ian - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
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The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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Development and validation of the personal nostalgia scale
Marchegiani, Christopher; Phau, Ian - In: Journal of marketing communications 19 (2013) 1, pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher; Phau, Ian - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 241-256
Persistent link: https://www.econbiz.de/10009896827
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Personal and Historical NostalgiaA Comparison of Common Emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010161230
Cover Image
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-54
Persistent link: https://www.econbiz.de/10009827923
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The value of historical nostalgia for marketing management
Phau, Ian; Marchegiani, Christopher - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10008928090