Berbegal-Mirabent, Jasmina; Mas-Machuca, Marta; … - In: Industrial Management & Data Systems 116 (2016) 1, pp. 87-102
Purpose – The purpose of the paper is twofold. First, it investigates antecedents of online purchasing behaviour, taking into account the relationships between the constructs of service quality, perceived value and loyalty. Second, the study analyses up to what point men’s and women’s...