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The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505
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The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj; Gázquez-Abad, Juan Carlos; … - In: Journal of retailing 98 (2022) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10013207540
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Assortment size and category sales
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Universia business review : revista trimestral de … 42 (2014), pp. 68-87
Persistent link: https://www.econbiz.de/10010372371