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Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2019
"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10012049368
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2017
Persistent link: https://www.econbiz.de/10011664011
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The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 821-839). 2014
Persistent link: https://www.econbiz.de/10010234600
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A review of internet and social network advertising formats
Rejon-Guardia, Francisco; Martínez-López, Francisco J. - In: Digital advertising : theory and research, (pp. 362-381). 2017
Persistent link: https://www.econbiz.de/10011646126
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Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014
Persistent link: https://www.econbiz.de/10010234029
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014
Persistent link: https://www.econbiz.de/10010234031
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The concept of flow in online consumer behavior
Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014
Persistent link: https://www.econbiz.de/10010234041
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An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos - In: E-business issues, challenges and opportunities for …, (pp. 350-364). 2011
Persistent link: https://www.econbiz.de/10008746803
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Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760435
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463