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An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems

Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos - In: E-business issues, challenges and opportunities for …, (pp. 350-364). 2011

Persistent link: https://www.econbiz.de/10008746803

Strategies for e-business : creating value through electronic and mobile commerce ; concepts and cases

Jelassi, Tawfik; Enders, Albrecht; Martínez-López, … - 2014 - Third ed.

Persistent link: https://www.econbiz.de/10011381043

IT competence-enabled business performance and competitive advantage

Pérez-Aróstegui, Maria N.; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 109-138). 2014

Persistent link: https://www.econbiz.de/10010233096

The concept of flow in online consumer behavior

Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014

Persistent link: https://www.econbiz.de/10010234041

Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses

Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Handbook of strategic e-business management, (pp. 347-370). 2014

Persistent link: https://www.econbiz.de/10010234042

Handbook of strategic e-business management

Martínez-López, Francisco J. (ed.) - 2014

Persistent link: https://www.econbiz.de/10010238993

Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges

Martínez-López, Francisco J. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003760435

Editorial: Marketing transformation to the new e-business environment

Martínez-López, Francisco J.; Sousa, Carlos M. P. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 101-115

Persistent link: https://www.econbiz.de/10003760436

Playing cat and mouse : consumer empowerment and marketing interactions on the internet

Rodríguez-Ardura, Inma; Martínez-López, Francisco J. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 201-214

Persistent link: https://www.econbiz.de/10003760490

Advances in Digital Marketing and eCommerce : Second International Conference, 2021

Martínez-López, Francisco J. (ed.); … - 2021 - 1st ed. 2021.

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social...

Persistent link: https://www.econbiz.de/10012519913