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Employer branding and corporate reputation management in global companies : theory and practice

Martin, Graeme; Sinclair, Katie - In: Global talent management, (pp. 142-162). 2019

Persistent link: https://www.econbiz.de/10011943129

Conformist innovation : an institutional logics perspective on how HR executives construct business school reputations

Martin, Graeme; Siebert, Sabina; Robson, Ian - In: The international journal of human resource management 29 (2018) 13, pp. 2027-2053

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Employer branding and corporate reputation management : a model and some evidence

Martin, Graeme - In: The peak performing organization, (pp. 252-274). 2009

Persistent link: https://www.econbiz.de/10003787860

Driving corporate reputations from the inside : a strategic role and strategic dilemmas for HR?

Martin, Graeme - In: Asia Pacific : journal of human resources 47 (2009) 2, pp. 219-235

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Corporate reputation : managing opportunities and threats

Burke, Ronald J. (ed.); Martin, Graeme (contributor); … - 2011

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Employer branding and corporate reputation management in an international context

Martin, Graeme; Hetrick, Susan - In: Handbook of international human resource management : …, (pp. 293-320). 2009

Persistent link: https://www.econbiz.de/10003847980

Corporate reputation : managing opportunities and threats

Cooper, Cary L. (contributor); Martin, Graeme (contributor); … - 2011

According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in...

Persistent link: https://www.econbiz.de/10012675219

Corporate reputations, branding and people management : a strategic approach to HR

Martin, Graeme - 2006 - 1. ed.

Persistent link: https://www.econbiz.de/10013530539

Corporate reputation : managing opportunities and threats

Burke, Ronald J. (contributor); Cooper, Cary L. (contributor) - 2016

Persistent link: https://www.econbiz.de/10014499053