Corporate reputation : managing opportunities and threats
edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Burke, Ronald J. (contributor) ; Cooper, Cary L. (contributor) ; Martin, Graeme (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Firmenimage | Corporate reputation | Strategisches Management | Strategic management | Stakeholder |
| Description of contents: |
pt. 1. Importance of corporate reputation -- pt. 2. Developing a corporate reputation -- pt. 3. Managing a corporate reputation -- pt. 4. Reputation recovery.
|
Online Resource
| Extent: | 1 online resource (xvi, 338 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-1-315-57429-5 ; 978-1-317-15944-5 ; 978-1-317-15945-2 ; 978-0-566-09205-3 |
| Other identifiers: | 10.4324/9781315574295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014499053