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Consumer behavior and normative models
Frank, Ronald E.; Howard, Ronald A.; Massy, William F. - In: Applications of the sciences in marketing management, (pp. 33-167). 1968
Persistent link: https://www.econbiz.de/10002209872
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A theory of market segmentation
Claycamp, Henry J.; Massy, William F. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 388-394
Persistent link: https://www.econbiz.de/10002007718
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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MARKET SEGMENTATION. BY RONALD E. FRANK. WILLIAM F. MASSY, AND YORAM WIND. ENGLEWOOD CLIFFS, N. J.: PRENTICE-HALL 1972. XII, 292 S.
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10004017234