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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~person:"Reichwald, Ralf"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
107
Consumer behaviour
37
Konsumentenverhalten
37
Theorie
31
Theory
31
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
17
Service quality
17
Organisatorischer Wandel
16
Organizational change
16
Kundenintegration
15
Customer integration
14
Deutschland
13
Germany
13
Innovation management
13
Innovationsmanagement
13
Beschwerdemanagement
12
Complaint management
12
Lieferantenmanagement
12
Supplier relationship management
12
Business network
11
Kundenbindungsprogramm
11
Loyalty program
11
Unternehmensnetzwerk
11
Betriebliche Wertschöpfung
9
Unternehmen
9
Value creation
9
relationship marketing
9
E-commerce
8
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
Organisationsstruktur
8
Customer service
7
Individualism
7
Individualismus
7
Innovation
7
Kundenorientierung
7
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39
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1
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Article
86
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21
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66
Aufsatz in Zeitschrift
66
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20
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20
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
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4
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3
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3
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3
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3
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3
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3
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Language
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English
78
German
30
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All
Mattila, Anna S.
Palmatier, Robert W.
Reichwald, Ralf
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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International journal of hospitality management
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
The journal of services marketing
6
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
4
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Routledge studies in marketing
2
Services marketing quarterly
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Electronic Services
1
Erfolgsfaktor Flexibilität : Strategien und Konzepte für wandlungsfähige Unternehmen
1
Forschungs- und Technologiemanagement : Potenziale nutzen - Zukunft gestalten
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler-Lehrbuch
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
Information als Wettbewerbsfaktor : Kongreß-Dokumentation; 50. Deutscher Betriebswirtschafter-Tag 1996
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
1
Lehrbuch
1
MSI reports : working paper series
1
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ECONIS (ZBW)
107
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1
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
6
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Neue Arbeitsformen in der vernetzten Unternehmung : Flexibilität und Controlling
Reichwald, Ralf
- In:
Information als Wettbewerbsfaktor : …
,
(pp. 233-263)
.
1997
Persistent link: https://www.econbiz.de/10001297808
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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