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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~person:"Reinartz, Werner J."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
106
Consumer behaviour
46
Konsumentenverhalten
46
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
17
Service quality
17
Lieferantenmanagement
16
Supplier relationship management
16
Beschwerdemanagement
12
Complaint management
12
Kundenbindungsprogramm
11
Loyalty program
11
Kundenwert
10
relationship marketing
10
Marketing management
9
Marketingmanagement
9
Firm performance
8
Kundenmanagement
8
Theorie
8
Theory
8
Unternehmenserfolg
8
Customer value
7
USA
7
United States
7
Customer integration
6
Kundenintegration
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Einzelhandel
5
Gastronomie
5
Restaurant industry
5
Retail trade
5
Salespeople
5
Verkaufspersonal
5
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4
Business-to-business marketing
4
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1
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English
100
German
6
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Mattila, Anna S.
Palmatier, Robert W.
Reinartz, Werner J.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Journal of marketing
11
International journal of hospitality management
9
Journal of the Academy of Marketing Science
9
The journal of services marketing
6
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Journal of retailing
3
Cornell hospitality quarterly : CQ
2
Faculty & research / Insead : working paper series
2
Handbook of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Retailing in the 21st century : current and future trends
2
Routledge studies in marketing
2
Services marketing quarterly
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of hospitality marketing management
1
Handbook of marketing decision models
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service management
1
MSI reports : working paper series
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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ECONIS (ZBW)
106
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1
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
2
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
6
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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