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~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~person:"Wilde, Klaus D."
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Relationship marketing
Beziehungsmarketing
109
Consumer behaviour
42
Konsumentenverhalten
42
Customer satisfaction
22
Dienstleistungsqualität
17
Service quality
17
Marketing management
15
Marketingmanagement
15
Beschwerdemanagement
13
Complaint management
13
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Kundenmanagement
12
Theorie
12
Theory
12
Kundenbindungsprogramm
11
Loyalty program
11
relationship marketing
9
USA
7
United States
7
Business process management
6
Data Mining
6
Data mining
6
Firm performance
6
Prozessmanagement
6
Unternehmenserfolg
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Data Warehouse
5
Data warehouse
5
Deutschland
5
Gastronomie
5
Germany
5
Restaurant industry
5
Viral marketing
5
Virales Marketing
5
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Undetermined
41
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Article
94
Book / Working Paper
15
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Article in journal
74
Aufsatz in Zeitschrift
74
Aufsatz im Buch
20
Book section
20
Aufsatzsammlung
9
Collection of articles of several authors
9
Sammelwerk
9
Handbook
8
Handbuch
8
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
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Language
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English
79
German
30
Author
All
Mattila, Anna S.
Palmatier, Robert W.
Wilde, Klaus D.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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International journal of hospitality management
9
Journal of marketing
9
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Journal of the Academy of Marketing Science
8
The journal of services marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Routledge studies in marketing
2
Services marketing quarterly
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Customer engagement marketing
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Edward Elgar E-Book Archive
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
Interaktionen im Dienstleistungsbereich
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
MSI reports : working paper series
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
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ECONIS (ZBW)
109
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1
CRM : Grundlagen, Konzepte und Prozesse
Leußer, Wolfgang
;
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 15-55)
.
2011
Persistent link: https://www.econbiz.de/10008857608
Saved in:
2
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
3
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
4
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
5
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
6
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
7
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
8
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
9
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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