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The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom; Mattila, Anna S.; Upneja, Arun - In: Cornell hospitality quarterly : CQ 59 (2018) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa - In: The journal of product & brand management 32 (2023) 7, pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier; Quadri-Felitti, Donna; Mattila, Anna S. - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.; Mattila, Anna S. - In: Journal of retailing 91 (2015) 1, pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
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How rational thinking style affects sales promotion effectiveness
Yang, Bi; Mattila, Anna S. - In: International journal of hospitality management 84 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
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The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom; Mattila, Anna S. - In: Journal of service management 25 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341