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Online reviews : the role of information load and peripheral factors
Zhang, Lu; Wu, Luorong; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
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Existential guilt and preferential treatment : the case of an airline upgrade
Mattila, Anna S.; Hanks, Lydia; Zhang, Lu - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 591-599
Persistent link: https://www.econbiz.de/10009791051
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An examination of corporate social responsibility and processing fluency in a service context
Zhang, Lu; Mattila, Anna S. - In: The journal of services marketing 29 (2015) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10011343390
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
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Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade
Mattila, Anna S.; Hanks, Lydia; Zhang, Lu - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 591-599
Persistent link: https://www.econbiz.de/10010159126
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10010002964