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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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Appreciation vs. apology : when and why does face covering requirement increase revisit intention?
Luo, Anqi; Ye, Tian; Xue, Xunyue; Mattila, Anna S. - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665924
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Consumer envy during service encounters
Anaya, Gerardo Joel; Miao, Li; Mattila, Anna S.; … - In: The journal of services marketing 30 (2016) 3, pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
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Investigating the impact of surprise rewards on consumer responses
Wu, Luorong; Mattila, Anna S.; Hanks, Lydia - In: International journal of hospitality management 50 (2015), pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
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The impact of fellow consumers’ presence, appeal type, and action observability on consumers’ donation behaviors
Wu, Luorong; Gao, Yixing; Mattila, Anna S. - In: Cornell hospitality quarterly : CQ 58 (2017) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10011731140
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Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
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The impact of mood states and surprise cues on satisfaction
Kim, Kyungmin; Mattila, Anna S. - In: International journal of hospitality management 29 (2010) 3, pp. 432-436
Persistent link: https://www.econbiz.de/10003983146
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The impact of gender and prepurchase mood on consumer guilt after a travel purchase
Hanks, Lydia; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 53 (2014) 5, pp. 625-637
Persistent link: https://www.econbiz.de/10010400548
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Discrete emotional responses and face-to-face complaining : the joint effect of service failure type and culture
Luo, Anqi; Mattila, Anna S. - In: International journal of hospitality management 90 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012300168