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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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Why do we buy luxury experiences? : measuring value perceptions of luxury hospitality services
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1848-1867
Persistent link: https://www.econbiz.de/10011624179
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The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods
Yang, Wan; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10011632984
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Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa - In: The journal of product & brand management 32 (2023) 7, pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier; Quadri-Felitti, Donna; Mattila, Anna S. - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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A grounded theory approach to developing a career change model in hospitality
McGinley, Sean; O'Neill, John; Damaske, Sarah; Mattila, … - In: International journal of hospitality management 38 (2014), pp. 89-98
Persistent link: https://www.econbiz.de/10010364567
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AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita; Pinto, Diego Costa; Shuqair, Saleh; … - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 121-131). 2024
Persistent link: https://www.econbiz.de/10014501115
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Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee; Mattila, Anna S. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
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Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 2, pp. 247-268
Persistent link: https://www.econbiz.de/10003978775