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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
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Marketing plans <dt.>
McDonald, Malcolm - 2008 - 6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10004711147
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
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Marketing in manageable bites : for busy managers and overworked students
Meldrum, Mike; McDonald, Malcolm - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004724331
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Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm (contributor); Simms, Jane (contributor) - 2001
Persistent link: https://www.econbiz.de/10004731931
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Marketing plans that work
McDonald, Malcolm; Keegan, Warren J. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004692947
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Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004053321