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Marketing
43
Marketingmanagement
23
Marketing management
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8
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8
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7
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6
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McDonald, Malcolm
Bruhn, Manfred
377
Meffert, Heribert
358
Kotler, Philip
312
Pepels, Werner
247
Homburg, Christian
220
Wiedmann, Klaus-Peter
186
Huber, Frank
163
Bauer, Hans H.
157
Belz, Christian
140
Fritz, Wolfgang
125
Tomczak, Torsten
123
Diller, Hermann
120
Esch, Franz-Rudolf
116
Backhaus, Klaus
111
Burmann, Christoph
104
Sheth, Jagdish N.
101
Simon, Hermann
101
Kreutzer, Ralf T.
100
Ahlert, Dieter
98
Irwin, Scott H.
94
Albers, Sönke
87
Kaiser, Harry M.
87
Kirchgeorg, Manfred
87
Herrmann, Andreas
83
Hitt, Michael A.
83
Kleinaltenkamp, Michael
83
Kumar, V.
79
Reinecke, Sven
79
Aaker, David A.
77
Dichtl, Erwin
76
Kühn, Richard
76
Hinterhuber, Hans H.
75
Kuß, Alfred
75
Zentes, Joachim
74
Rugman, Alan M.
73
Heinemann, Gerrit
71
Wirtz, Bernd W.
68
Berndt, Ralph
65
Sträßer, Anne-Katrin
65
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1
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1
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USB Cologne (EcoSocSci)
40
ECONIS (ZBW)
38
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1
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
2
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
3
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
4
Competitive
marketing
strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden
;
McDonald, Malcolm
-
1994
-
1. publ
Persistent link: https://www.econbiz.de/10000412511
Saved in:
5
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
6
Marketing
: a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
7
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
8
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004053321
Saved in:
9
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10004879762
Saved in:
10
The new
marketing
: transforming the corporate future
McDonald, Malcolm
;
Wilson, Hugh
-
2002
Persistent link: https://www.econbiz.de/10004711153
Saved in:
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