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Marketing
49
Marketingmanagement
10
Strategische Planung
8
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6
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6
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5
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5
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2
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McDonald, Malcolm
Bruhn, Manfred
311
Meffert, Heribert
272
Kotler, Philip
261
Pepels, Werner
218
Homburg, Christian
167
Wiedmann, Klaus-Peter
155
Huber, Frank
146
Bauer, Hans H.
115
Belz, Christian
114
Fritz, Wolfgang
103
Tomczak, Torsten
97
Irwin, Scott H.
96
Diller, Hermann
95
Esch, Franz-Rudolf
86
Glauben, Thomas
80
Ahlert, Dieter
77
Backhaus, Klaus
77
Kreutzer, Ralf T.
77
Kaiser, Harry M.
76
Spiller, Achim
75
Kuß, Alfred
71
Kleinaltenkamp, Michael
69
Burmann, Christoph
68
Heinemann, Gerrit
66
Kirchgeorg, Manfred
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Wilson, William W.
64
Good, Darrel L.
62
Unger, Fritz
59
Silberer, Günter
58
Albers, Sönke
53
Dichtl, Erwin
53
Olbrich, Rainer
53
Wirtz, Bernd W.
53
Aaker, David A.
51
Jabbar, Mohammad A.
51
Herrmann, Andreas
50
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2
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2
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2
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1
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1
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1
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1
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USB Cologne (EcoSocSci)
39
ECONIS (ZBW)
22
Other ZBW resources
6
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1
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
3
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
4
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
5
Marketing
: a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
6
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
7
Marketing
in manageable bites : for busy managers and overworked students
Meldrum, Mike
;
McDonald, Malcolm
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004724331
Saved in:
8
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
9
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
10
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004053321
Saved in:
1
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