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Marketing
49
Marketingmanagement
10
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8
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McDonald, Malcolm
Bruhn, Manfred
311
Meffert, Heribert
273
Kotler, Philip
263
Pepels, Werner
219
Homburg, Christian
170
Wiedmann, Klaus-Peter
158
Huber, Frank
149
Bauer, Hans H.
116
Belz, Christian
115
Audretsch, David B.
109
Becker, Wolfgang
109
Fritz, Wolfgang
104
Meyer, Jörn-Axel
101
Tomczak, Torsten
98
Kraus, Sascha
96
Ahlert, Dieter
95
Diller, Hermann
95
Irwin, Scott H.
95
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87
Clemens, Reinhard
85
Ulrich, Patrick
85
Kreutzer, Ralf T.
78
Backhaus, Klaus
77
Berger, Allen N.
77
Kayser, Gunter
74
Welter, Friederike
73
Storey, David J.
72
Kuß, Alfred
71
Burmann, Christoph
69
Dana, Leo Paul
69
Kleinaltenkamp, Michael
69
Wagner, Joachim
69
Kaiser, Harry M.
68
Kirchgeorg, Manfred
67
Heinemann, Gerrit
66
Udell, Gregory F.
66
Reinecke, Sven
65
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65
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65
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1
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USB Cologne (EcoSocSci)
39
ECONIS (ZBW)
22
Other ZBW resources
6
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1
Marketing
accountability : a new metrics model to measure
marketing
effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
2
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
3
Marketing
plans <dt.>
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
Saved in:
4
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
Saved in:
5
Marketing
: a complete guide in pictures
McDonald, Malcolm
;
Morris, Peter
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004421892
Saved in:
6
Marketing
plans that work
McDonald, Malcolm
;
Keegan, Warren J.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10004692947
Saved in:
7
Marketing
in manageable bites : for busy managers and overworked students
Meldrum, Mike
;
McDonald, Malcolm
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10004724331
Saved in:
8
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
9
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10004711147
Saved in:
10
Marketing
plans : how to prepare them, how to use them
McDonald, Malcolm
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004053321
Saved in:
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